Your Personal Brand matters - if you want to ride the exponential curve to success!
In a fair and ideal world, your talent and hard work should be enough to give you rock star status at work. But sheen matters. The scales often tilt in favour of those with a superior personal brand equity.
How you are understood by people, their opinion of you, and the positioning you have created in their minds about yourself - all of these give a form to your brand. This book shows how everyone can, and should be, a brand to reckon with - using tools and platforms accessible to all.
Remember: You are only as good as your brand. And your brand is only as good as you.
SUPER BRAND YOU...
…can be senior management, employees, entrepreneurs, consultants, writers, photographers, artists, doctors, lawyers, techies, politicians, social workers, journalists, bloggers and even students.