Pre-Order: Ticket Tika Chaap: The Art of the Trademark in the Indo-British Textile Trade

From the late 19th century to the mid-20th century, mill cloth sold in Indian markets often carried a glossy, colourful paper label, called 'textile ticket,' 'tika,' or 'chaap.' As one of the earliest forms of print advertisements in India, these rich images brought multi-coloured, massproduced visuals to a wide cross-section of customers. They stand at the confluence of the political, socio-cultural, commercial and artistic worlds of their time. 

For the first time, this book and the exhibition it accompanies, bring together a selection of over 300 textile tickets, from one of the largest collections of tickets for the Indian market, at the Museum of Art & Photography (MAP), Bengaluru, India.

BE THE FIRST TO GET THE BOOK. PRE-ORDER NOW. SHIPPING EXPECTED AROUND March 21, 2025.

Price: INR 3000/-

Publisher: Niyogi Books

Pages: 238

ISBN: 978-81-19626-76-2

Format: Hardback