THE 14 Ps OF TRAVEL MARKETING
Everyone loves to travel – making tourism a multi-trillion dollar industry. But competition is tough – how do you win your fair share, profitably?
The differentiator is marketing.
Or rather the 14 Ps of travel marketing. Unravelled in this book by Ajay Jain.
The 14Ps: Positioning, Passion, Pitara, Products, Promise, Partnerships, People, Picture, Promotions, Public Relations, Price, Place, Proactive, Preserve.
WHO SHOULD READ THIS BOOK?
This book is for everyone within the travel industry to include tourism boards, government and regulatory authorities, tour operators, hotels, airlines, transporters and marketing agencies (including PR, advertising and social media). And it is a book for everyone within these organizations – not just the marketing teams. Because, as explained in this book, marketing is a role to be played by everyone working in the tourism sector.